Ongoing advisory
Capital Advisory as a Service (CAaS™)
An embedded capital partner providing ongoing guidance on capital strategy, investor relationships, and transaction readiness so you're prepared for growth and your next strategic transaction.
Merchant Bank forGrowth Companies
Capital Advisory as a Service (CAaS™)◆Debt & Equity Financing◆Strategic M&A
We combine human expertise with proprietary technology to advise growth companies on their capital journey from ongoing advisory and debt & equity financings to strategic M&A.
Services
What wedo.
Senior & structured debt
Debt Financings
Senior debt, unitranche, and structured credit solutions — sourcing the right lenders and negotiating terms that work for your business from preparation through close.
Growth & minority equity
Equity Financings
Growth equity and minority recapitalizations — from investor targeting and materials preparation through term sheet negotiation and close, with senior attention throughout.
Sell-side M&A
Strategic M&A
Full sell-side M&A execution — positioning, buyer outreach, diligence management, and close, representing the company exclusively from first conversation to signing.
Who We Serve
Built forgrowth companies.
We represent companies exclusively — working alongside the investors, lenders, and acquirers they transact with. Capital Advisory as a Service starts at $1M+ in revenue; financings and M&A are typically $10M–$100M+ in transaction value.
Companies
Growth businesses navigating their capital journey — from founder-led companies pursuing their first institutional raise, to PE-backed platforms preparing for a strategic sale, to management teams evaluating debt or equity options.
Investors & Lenders
Equity investors, growth equity funds, and lenders who provide capital to our company clients. We surface opportunities and manage the process on behalf of the companies we represent.
Acquirers
Strategic and financial buyers who participate in our sell-side M&A processes. We work with a range of acquirers across technology and tech-enabled business services.
Industries
Where wefocus.
The common thread: technology or tech-enabled operations driving scalable growth. Key areas of focus include the below — though great businesses don’t always fit neatly into a category.
Technology
Tech-Enabled
SaaS & Software
Vertical and horizontal software businesses, cloud applications, and platform companies across every end market.
Business Services
Services businesses where proprietary technology drives differentiation, operational efficiency, and competitive advantage at scale.
Cloud & Digital Infrastructure
Data centers, cloud platforms, managed services, connectivity, and the infrastructure powering the digital economy.
Industrial & Healthcare
Industrial, manufacturing, and healthcare services businesses where technology drives efficiency, compliance, and scalable growth.
Marketplaces
B2B and B2C marketplace businesses connecting buyers and sellers, including platforms with embedded payments, data, or SaaS layers.
Financial Services
Fintech, insurtech, payments, and financial services businesses built on proprietary technology and data.
About
Senior Advisors,Technology Enabled.
We build long-term relationships with companies and management teams, serving as an embedded capital partner throughout their growth journey.
By combining senior industry and financial experience with our proprietary VaraOS™ platform, we help growth companies approach capital with clarity and execution.
$2.8B+Capital Invested and AdvisedTotal value guided through capital processes
70+TransactionsSuccessful transactions completed
100%Powered by VaraOS™Every engagement is supported by proprietary technology, data, and AI-powered workflows.
Senior-Led Engagements
Every engagement is led by a senior advisor who knows your industry and your objectives.
Disciplined Process
We bring structure to every engagement — from positioning and materials through diligence management and close.
Responsive Service
Direct access to senior advisors without the layers of a large institution. We move at the pace your business requires.
Long-Term Partnership
Capital Advisory as a Service means we invest in understanding your business before the transaction begins.
FAQ
Common questionsabout our work.
Anything else? info@varacapital.com.
What is Vara Capital?
Vara Capital is a merchant bank for growth companies. We provide Capital Advisory as a Service (CAaS™), debt and equity financings, and sell-side M&A advisory to growth businesses from $10 million to $100+ million in transaction value. CAaS™ engagements are available to companies with $1M+ in annual revenue.
What is Capital Advisory as a Service (CAaS™)?
CAaS™ is an ongoing advisory relationship where Vara acts as an embedded capital partner for your business. We provide continuous strategic guidance on capital structure, identify and prepare you for your next transaction, and ensure you're always positioned to access the right capital at the right terms.
What types of companies do you work with?
We focus on technology and tech-enabled businesses — including SaaS & software, cloud & digital infrastructure, communications & IT services, and tech-enabled business services. Our target transaction range is $10 million to $100+ million.
How does a strategic sale work at Vara?
We run full sell-side processes for technology and tech-enabled businesses — positioning, materials, buyer outreach, diligence management, negotiation, and close. We represent the company exclusively, working to maximize value and minimize disruption during the process.
What does financing support include?
We support both debt and equity financings from preparation through close. On the debt side: senior debt, unitranche, and structured credit. On the equity side: growth equity and minority recapitalizations. We handle investor and lender targeting, materials, process management, and term negotiation.
How do I get started?
Reach out via the contact form or email us at info@varacapital.com. We respond to all inquiries within one business day and will schedule an initial conversation to evaluate fit.